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Who knew a business plan was a ticket to Rice?

How do you turn an idea into $325,000? Enter the Rice University Business Plan Competition and you just might. This year’s winner, a team from the University of Texas at Austin, won the grand prize for its novel approach to marketing tickets for concerts, sports and other entertainment venues. The take? A $225,000 equity investment, $20,000 in cash and more than $80,000 worth of business services such as office space, marketing support and business mentoring. The team beat out 35 entries from top MBA and graduate schools from around the world. With a total of more than $675,000 in cash and prizes, the Rice Alliance competition is the richest intercollegiate business plan competition in the world. Now that’s the ticket!